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The Kardashian (photo:Buzzfeed/@Krisjenner, Andrew Itaga/

The Kardashians’ way

As a university lecturer it is easy to look down on the Kardashians, see them as plastic beauties, who have no clue about the world. Whatever is shiny will call their attention as airheads fireflies who do not have idea what to do with their light. It is hard to forget how Kim got her first big break making her whole family famous for association.

When I think of them, I can’t help but think of Barbara Walter and her blunt “You don’t have talent,” and this is how I have seen them for more than a decade. I do not follow them on any of their social media platforms, and I do not buy their merchandise. I have always thought of them as incomplete humans unable to live without their phones. What is it with their phones? Why do they depend so much on them? And what’s with the over-the-top duck faces? Are they trying to be sexy? Are they trying to compensate for the lack of validation among their peers with likes and followers?

I am very critical of them but is it there more to these make-up moguls and professional narcissists than meets the eye?

The Kardashians, like any young people, search for love. And in this crusade worthy of brave knights they famously harass the world of basketball and music. I am looking at you, Kanye. But jokes aside, why is this interesting, why is this important? Well, first of all, American society is deeply fragmented. America is one of the few developed countries in the world where discrimination was not only made legal but widely accepted by society. No, I am not only talking about the shameful chapter of slavery, but the segregation the African American community suffered until the mids of the twentieth century, and with it the outlaw of interracial marriages, which was not lifted until June 12th, 1967, when interracial marriage was made legal. Only for 53 years, interracial couples have been able to join their lives. 53 years which in the history of the world is equivalent to a couple of seconds. The scars and consequences of these injustices towards African Americans have left their scars in American society and the consequences can still be seen. According to Michael B. Sauter from 9.1 million African Americans live in poverty. There are countless reasons why this has happened, some point at personal reasons and decisions, others point that education has a fundamental role in this terrible reality, while others, with reason, say the main cause is American society and its views on African Americans.

Yes, African Americans are still being marginalised and yet here we have la creme de la creme of Beverly Hills, the most famous women of our early twenty-first century bearing offsprings of the most eligible black bachelors. The Kardashians have found princes, a temporary or happily ever after in the arms of African American gods.

Are the Kardashians trying to bring down the barriers society has forced on the African American community? Are they sending a message to all the racists in the world? Or are they simply living the say “Once you go black, you can’t go back?”

Whether the Kardashians are aware or not of their collaboration in shifting the orders of things, it is true that the Kardashians are the champions that society needs, whether we like them or not. With phones or without them, this group of entrepreneurs is fighting for social change and inclusion for all of us in their own “Kardashian way.”

Originally published at

Yoneko Shiraishi is a writer, who loves sharing posts about life, and love. She also works as a consultant

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